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Wine clubs
Wine of the Month Clubs are a developing extension of modern wine culture. Wine clubs are designed to provide customers with a series of wine bottles on a monthly or quarterly basis that they would otherwise have to find and purchase on their own. Wine clubs often behave in a themed manner, providing recipients with red wines, white wines, or a mixture of the two. Wine clubs are most frequently offered by vineyards or specialty wine shops, but they can also be found as independent bodies.〔J. Arnold & I. Larnis ''Wine Clubs of Sonoma County'' pgs 1-33 Pelican Publishing Company 2007 ISBN 1-58980-432-5〕
==Origin==
Paul Kalemkiarian, Sr. claims to have invented the idea of wine in the mail in 1972, while managing a small liquor store in Palos Verdes Estates, California. When a customer needed advice on a wine purchase, Paul Kalemkiarian, Sr. would direct him or her toward a bottle of red and a bottle of white that he had designated as the "monthly selections." Soon customers began to request that these selections be delivered to their homes,〔〔 and newly licensed Paul Kalemkiarian, Jr., Kalemkiarian's teenage son, would load up the truck and make his rounds.〔〔 The number of customers requesting this service increased over time, serving as the impetus for the Wine of the Month Club as it exists today. The Club, now owned and operated by Paul Kalemkiarian, Jr., continues its tradition of delivering two bottles of wine—both of which have been pared down from among the hundreds that Kalemkiarian, Jr. tastes each month—to the homes of its members nationwide.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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